|
GSC services drive all aspects of brand performance. We create, develop and execute a brand strategy. From product/service determination to logo, tagline, brand expression (look and feel), brand guidelines and graphic standards, we create and coordinate all internal and external communications that are your brand. GSC trains your staff to implement the highest costumer service and maintain brand integrity. |
Brand Management |
Copyright 2001-2010 GSC Management Consulting Services 4807 SW 34th Avenune, Suite 100 Ft. Lauderdale, FL 33312 954-302-3538 |
Case Study |
Company's Challange |
The company's founders were separating their partnership agreement. One partner was keeping the current company name, brand image, logo and all advertising associated with it. Our client, departed the company with only a few of his clients. Our client need to have a new brand created. |
Services Provided |
New Company Creation New Company name was created, along with logo, tagline and website. Brand Strategy Identified the core components of the companies services that would be the base of its brand. As a business to consumer business, it was imperative that all employees be trained in the highest level of customer service. Advertising/Marketing Strategy Based on budget, GSC provided a short-term advertising campaign and a long-term marketing strategy to ensure sustainablity of the new company. |
Benefits |
By monitoring the competitive landscape of the category in which the new company resides, we were able to build up the new company's brand in the marketplace. |